How To Create High Converting Content
How To Create High Converting Content
High conversion and lead generation are the main goals of Content Marketing.
Identifying and curating content that achieves this might seem like a daunting task. Compiled below is how you can create content that is attractive and highly converting.
Let’s dive in!
1) Minimalism Is The Way To Go.
Imagine spending thousands of dollars on website development and creating a sophisticated web page with ten different pages and widgets only to see only a few conversions each month.
Life can be cruel at times!
The point to be noted is, expensive and complex websites do not ensure high conversion rates.
You can have a simple web design that can be easily navigated complemented by easily understandable content, and achieve your dream conversion rates.
Minimal web designs are cheaper too. It is a win-win situation.
2) Have a CTA That Makes Sense
A lot of pages have great content, but unfortunately, they do not have strong CTA.
Your CTA determines what your audience should do next.
A good content marketer gains the trust of his audience via good content and uses CTA to divert the audience to their product.
Without missing a beat, the audience makes the purchase based on their confidence in your brand.
If it is not strong enough, the audience is not motivated to purchase, leading to a loss of conversion.
In aims of writing a compelling CTA do not sound too sales-y. People usually tend to skip reading lines that sound too sales-y.
Strike a perfect balance that does not sound too sales-y and compelling enough to convert, and your CTA is good to go.
3) Sculpt Your Intros To Perfection.
It is essential to capture your audience attention within the first few seconds in the world of diminishing attention span.
Writing a promising introduction does just that. It gives you a head-start advantage.
Your introduction needs to be intriguing to make them want to skim through your article.
Make sure to get to the point as quickly as possible and convey it understandably.
Normalize hitting the enter button every time you make a point. Small paragraphs have a greater attention retaining rate.
Here is how we write a killer introduction and title.
4) Accommodate The Entire Buyer’s Journey
Every buyer is unique.
Some might have just found out about your business. Some will be familiar with your business. Some might be loyal customers and need a little push to get them to open their wallets.
Catering to each one is a challenge but crucial.
5) Satisfy Every Consumer Palette
Some prefer infographics, some love listening to podcasts, some would instead read a blog.
Creating a wide range of content that satisfies every consumer needs is an expensive and time-consuming process.
This is why repurposing content is a great idea to cut down on costs.
The practice of diversifying content will bring more conversions your way and is totally worth it!
6) Keep Track of Progress.
Every piece of content you create needs to undergo rigorous assessments. Thanks to tools available online, the process is more accessible than ever.
Grammarly helps assess your article for grammatical errors and gives a comprehensive idea of the engagement rate of your content.
Cite It In provides a list of professionally curated quotes and citations.
Google Analytics gives a detailed analysis of engagement rate, bounce rate, click rates and every metric you need to watch.
Whether you are a beginner or pro, these tools can solve all your essential content creation needs.
7) Survey Your Competition
Keeping track of the type of content that your competitor posts is the oldest trick in the book.
This is an economical way of finding the best content since you can see its real-time results.
Conduct a detailed survey and convey the best-performing pieces with your unique take on them. Identify areas that they do not cover and add these to your work. Their content gaps can be used to your advantage!
8) Throw in a Dash of Good SEO Practices
This needs to be said, SEO is necessary, but it is not everything!
If you are producing content that pleases Google and not your customers, you are not exactly winning.
Produce content that pleases your audience and throw in a sprinkle of SEO.
Google loves it!
Your consumer loves it!
You love the results!
Everyone walks away happy!
Tell us your success story after implementing these in the comments below!